Cornell study: Hotels shouldn’t overdo responses to online reviews A new study from Cornell University suggests that hotel guests appreciate substantive responses to negative reviews, but operators should go easy on review responses. The study found that revenue levels increase as the number of management responses increases, but only to a point. Source: Hotel Marketing Cornell study: Hotels shouldn’t overdo responses to online reviews
Hyatt’s book-direct initiative targets Global Distribution Systems Unlike Hilton and Marriott, Hyatt’s discounted rates of “up to 10 percent” off for Gold Passport members are not available in global distribution systems. Hyatt suggests travel agents go to its website to book the rates. Source: Hotel Marketing Hyatt’s book-direct initiative targets Global Distribution Systems
Airbnb personalizes its app and teases bigger news ahead A key component of the changes is a new matching system that will help guests find homes and hosts that better align with their preferences, and improve recommendations for neighborhoods and experiences. Source: Hotel Marketing Airbnb personalizes its app and teases bigger news ahead
Four Seasons owns top Instagram posts in hotels Instagram’s recent feed changes suggest the days of organic reach are close to an end, but a look at luxury brands’ success on the platforms suggests most have already created a strong foothold. Source: Hotel Marketing Four Seasons owns top Instagram posts in hotels