This is how hotels could win the direct booking wars Getting more direct bookings is just a start for hotels. If they really want to win the war itself, they’ll have to do much more than that to keep the customers they have, and acquire more in the process. Source: Hotel Marketing This is how hotels could win the direct booking wars
Sabre adds Expedia hotels via affiliate program Sabre has a new participation agreement with the Expedia Affiliate Network, making 63,000 more hotels available to agencies through the Sabre GDS. Source: Hotel Marketing Sabre adds Expedia hotels via affiliate program
Amadeus’ market share grows to nearly 44% The Asia-Pacific region and North America were the top performers in the second half of the year, while Western Europe, Amadeus’ largest source of bookings, grew moderately, reversing a trend. Source: Hotel Marketing Amadeus’ market share grows to nearly 44%
Egencia results get a boost from now defunct Orbitz for Business Egencia’s gross bookings for the second quarter rose 22 percent year over year to $1.7 billion, parent company Expedia reported last week. The surge was due in large part to the inclusion of Orbitz for Business. Source: Hotel Marketing Egencia results get a boost from now defunct Orbitz for Business