Marriott officially launches “Members Get More by Booking Direct” campaign Beginning in April 2016, Marriott introduces Marriott Rewards Member Rates, a new rate exclusively designed to reward loyalty members who book directly on Marriott.com and its apps, through call centers or through select corporate travel professionals. Today, the company officially launched its campaign with more details. Source: Hotel Marketing Marriott officially launches “Members Get More by Booking Direct” campaign
Hotels and OTAs race to revamp their loyalty programs to boost bookings Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. What should hoteliers make of all these shifts? Source: Hotel Marketing Hotels and OTAs race to revamp their loyalty programs to boost bookings
What do millennials want? Hotels have some ideas According to The New York Times, hotels are concluding that millennial travelers want three things: customized experiences, digital convenience and relevant information on social media. Source: Hotel Marketing What do millennials want? Hotels have some ideas
TripAdvisor data reveals cheapest time to book hotels TripAdvisor announced its “Best Time to Book” report, revealing the least expensive times to book hotels for summer travel in popular destinations around the globe, based on TripAdvisor hotel booking and meta click data. Source: Hotel Marketing TripAdvisor data reveals cheapest time to book hotels