Strong digital presence primary tool in regaining hotel margins As OTAs continue to move further along the travel journey, hotel brands must further differentiate themselves beyond the booking phase. Experiences that OTAs and home-sharing services cannot replicate and impeccable service will continue to serve as key differentiators in the coming years, according to a new report by L2. Source: Hotel Marketing Strong digital presence primary tool in regaining hotel margins
Analyst predicts a billion nights a year in Airbnb’s future New estimate by US investment bank Cowen & Company predicts that the bookings site will process $12.3 billion in reservations this year, up from an estimated $7.2 billion in 2015. Source: Hotel Marketing Analyst predicts a billion nights a year in Airbnb’s future
Economic uncertainty drives U.S. business travel decline Overall travel in the U.S. continues to grow, but the domestic business travel market declined for the third consecutive month, according to the U.S. Travel Association’s latest Travel Trends Index, released April 5. Source: Hotel Marketing Economic uncertainty drives U.S. business travel decline
Why driving loyalty through customer experience is the future in hospitality While competition on price is unlikely to go away, customer experience will become increasingly important. Hotels that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. Source: Hotel Marketing Why driving loyalty through customer experience is the future in hospitality