How social intelligence shapes hospitality marketing Marketing Land columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests. Source: Hotel Marketing How social intelligence shapes hospitality marketing
Weakening reservation pace continues into final summer months Heading into the latter summer months, the pace of new bookings continues to decline, with new August reservation commitments falling -2.8 percent, according to new TravelClick data. Source: Hotel Marketing Weakening reservation pace continues into final summer months
Alternative lodging grows in importance for Expedia, Priceline The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are becoming increasingly important parts of their portfolios. Source: Hotel Marketing Alternative lodging grows in importance for Expedia, Priceline
Marriott Rewards unveils points bidding The future of hotel rewards programs has arrived. Marriott Rewards now allows members to use their points to bid on special experiences, like a New Year’s cruise aboard Royal Caribbean International’s Oasis of the Seas. Source: Hotel Marketing Marriott Rewards unveils points bidding