Fees at U.S. hotels on track for a record high this year Should hotels be more concerned about making money from charging fees or a potential consumer backlash? That’s a question hoteliers may want to ask themselves this year, especially as the FTC scrutinizes hotel fees. Source: Hotel Marketing Fees at U.S. hotels on track for a record high this year
How social intelligence shapes hospitality marketing Marketing Land columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests. Source: Hotel Marketing How social intelligence shapes hospitality marketing
Weakening reservation pace continues into final summer months Heading into the latter summer months, the pace of new bookings continues to decline, with new August reservation commitments falling -2.8 percent, according to new TravelClick data. Source: Hotel Marketing Weakening reservation pace continues into final summer months
Alternative lodging grows in importance for Expedia, Priceline The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are becoming increasingly important parts of their portfolios. Source: Hotel Marketing Alternative lodging grows in importance for Expedia, Priceline