European summer vacation bookings strong, despite terrorism fears When it comes to summer travel, a strong dollar and cheaper airline tickets are overpowering terrorism fears. Travel agencies say they expect a very strong summer travel season, with bookings already filling up at top spots in popular destinations. Source: Hotel Marketing European summer vacation bookings strong, despite terrorism fears
Predictions in hospitality social media customer care Consumers are increasingly hanging up on the 800-call center model and turning to social media platforms to attain customer service satisfaction. Hotels should consider 2016 as its training season prior to the big game. Source: Hotel Marketing Predictions in hospitality social media customer care
Marriott officially launches “Members Get More by Booking Direct” campaign Beginning in April 2016, Marriott introduces Marriott Rewards Member Rates, a new rate exclusively designed to reward loyalty members who book directly on Marriott.com and its apps, through call centers or through select corporate travel professionals. Today, the company officially launched its campaign with more details. Source: Hotel Marketing Marriott officially launches “Members Get More by Booking Direct” campaign
Hotels and OTAs race to revamp their loyalty programs to boost bookings Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. What should hoteliers make of all these shifts? Source: Hotel Marketing Hotels and OTAs race to revamp their loyalty programs to boost bookings