Luxury travelers are bored with big hotel brands They have become a little bit bored with the predictability of big brands and standards, and are looking for a more personalized, unique, boutique style experience. Source: Hotel Marketing Luxury travelers are bored with big hotel brands
Barriers of entry low to get reduced rates with hotel loyalty programs In their fight for loyalty bookings, both OTAs and hotel chains are reducing their loyalty program requirements continuously, making them available to almost everyone. Source: Hotel Marketing Barriers of entry low to get reduced rates with hotel loyalty programs
Hotels are overrated: Reviews on travel websites are rarely honest Good ratings are nearly always one mark too high; bad ones one too low. As both Amazon and TripAdvisor research shows, very few people leave a three-star review, which would be the median score in an honest world. Source: Hotel Marketing Hotels are overrated: Reviews on travel websites are rarely honest
Booking.com announces global release of RateIntelligence Booking.com’s new market intelligence tool, RateIntelligence, empowers accommodation partners of Booking.com to make smart pricing decisions in real time through instant access to market demand data and competitor rate information up to a year into the future. Source: Hotel Marketing Booking.com announces global release of RateIntelligence