What TripAdvisor’s management doesn’t want shareholders to focus on TripAdvisor is a company in transition. The global rollout of its Instant Booking platform sees TripAdvisor moving from a business model based on selling ads toward one that sells direct bookings for hotels and flights. Source: Hotel Marketing What TripAdvisor’s management doesn’t want shareholders to focus on
Travel firms leverage internet search to attract customers Consumers conduct more than 3.5 billion searches every day on Google, and savvy travel agents, tour operators and other travel vendors know that prioritizing Google search optimization and marketing can generate dramatic returns. Source: Hotel Marketing Travel firms leverage internet search to attract customers
St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign To create buzz about St. Giles Hotel, the hotels marketing agency put 360-degree cameras into guests’ hands and encouraged them to shoot videos of the cities they were visiting. Source: Hotel Marketing St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign
Sabre launches mobile platform for business travelers Sabre introduced the Travel Experience Platform, a mobile app for business travelers that enables booking, itinerary management, messaging and travel risk management solutions. Source: Hotel Marketing Sabre launches mobile platform for business travelers