Travel advertisers slow bids on keywords after Google drops right-rail text ads In the travel sector, the number of advertisers on the keyword group dropped by an average of 15.4%, from an average of 38 advertisers per keyword before the change to an average of 32 following the change. Source: Hotel Marketing Travel advertisers slow bids on keywords after Google drops right-rail text ads
Business travel resilient despite attacks in Brussels More than 72 percent of global travel buyers report that their company has a risk management plan in place, according to a poll conducted by the Global Business Travel Association (GBTA) and its European partner associations. Source: Hotel Marketing Business travel resilient despite attacks in Brussels
OpenTable’s new CEO talks mobile payments, premium reservations, and more OpenTable’s new CEO Christa Quarles, a former executive at Disney, is ushering in OpenTable into mobile payments, personalized recommendations, premium reservations, and more. Source: Hotel Marketing OpenTable’s new CEO talks mobile payments, premium reservations, and more
Fastest growing European destinations for Asian travelers Agoda announced today the results of its most recent Travel Smart study, which shows the top growing European destinations for Asian travelers. Though Asian travelers still love Paris and London, bookings in smaller European cities are growing at a much faster rate. Source: Hotel Marketing Fastest growing European destinations for Asian travelers