These travel hacks just don’t work When it comes to travel, everyone wants to be a hacker. Problem is, most of the hacks don’t work and may hurt travelers more than they help. Maybe we should try to be smarter consumers instead. Source: Hotel Marketing These travel hacks just don’t work
7 trends for the Internet of Things in hospitality The hospitality industry possesses great potential for increasing revenue and decreasing expenses by integrating IoT technologies in their operations. Source: Hotel Marketing 7 trends for the Internet of Things in hospitality
Google’s SERP changes: A watershed moment for hotel brands What can be done to avoid having to jack up your PPC budget? In truth, very little. Unless consumers suddenly change their behaviour from depending on Google for search, hotels are going to have to buckle up for the ride. Source: Hotel Marketing Google’s SERP changes: A watershed moment for hotel brands
Distribution vs profitability – the future of hotel revenue management With technology and data beginning to play a bigger role in global hospitality, properties may need to rethink their revenue management strategies and take a closer look at the relationship between optimal distribution and higher profits. Source: Hotel Marketing Distribution vs profitability – the future of hotel revenue management