Next gen hotel loyalty Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s guests with more personalized surprise and delight experiences. Source: Hotel Marketing Next gen hotel loyalty
What all this hotel consolidation means for corporate travel Those who can demonstrate their ability to move share and articulate their spend numbers will be the only ones who will be having meaningful negotiations with consolidated hotel groups. All others may simply be relegated to dynamic pricing. Source: Hotel Marketing What all this hotel consolidation means for corporate travel
A Priceline acquisition of TripAdvisor would make a bold statement The Priceline Group, locked in its global battle with Expedia and others, is known to have been interested in acquiring TripAdvisor for some time. But is now the time to pull the trigger? Source: Hotel Marketing A Priceline acquisition of TripAdvisor would make a bold statement
Luxury travel trends shift as affluent millennials act on their aspirations Many millennials today are entering their peak earning years and gaining more affluence at unprecedented rates. This new generation is changing the face of affluence forever. Source: Hotel Marketing Luxury travel trends shift as affluent millennials act on their aspirations