Fairmont report reveals trend in travelers seeking emotional connection to historic buildings Fairmont Hotels & Resorts released key findings from its Luxury Insights Report: Stewardship of Iconic and Historic Buildings, part of a new series of research-led, data-driven reports focused on current trends in luxury travel. Source: Hotel Marketing Fairmont report reveals trend in travelers seeking emotional connection to historic buildings
Emerging trends for digital travel marketers with an eye on APAC From a digital standpoint APAC is a performance driven market. So the digital efforts of transactional travel firms tend to be more strongly geared towards direct response marketing rather than harder-to measure brand campaigns. Source: Hotel Marketing Emerging trends for digital travel marketers with an eye on APAC
Hilton considering cutting travel agent commissions Hilton declined to comment, but several sources said it’s planning to reduce agency commissions on its new HHonors rates. The company communicated to multiple sources that commissions would drop to 5 percent from the traditional 10 percent. One source heard 8 percent. Source: Hotel Marketing Hilton considering cutting travel agent commissions
Travel agents revenue rises in Germany The flood of online offers for people wanting to plan their holidays is driving them away from the internet and into travel agents’ offices, the German Travel Association says. Travel agent revenues climbed by 3% to a record value of 23.7 billion euros for 2015. Source: Hotel Marketing Travel agents revenue rises in Germany