Fanning the Future #8: Social media. Seriously. Most hotel companies wrestle with the best ways to employ social media as a marketing, communications and guest-service tool. A matter of outmost importance is to focus on investing in feedback technology to ensure the hotel keeps in touch with guest reviews, comments and reactions. Furthermore, by asking (the public) to share their ideas on a number of different categories; technology, space design and more, a hotel recognizes and places itself on a certain, formated and highly interactive community: the travelers’ community. The next evolution of social media could be talking to this community and making it part of the business itself. Source: […]
