STR: Occupancy declines at U.S. hotels in February February’s average daily rate at U.S. hotels increased 3.6 percent year over year to $120.80, according to STR, but occupancy dipped 0.8 percent to 61.7 percent. Source: Hotel Marketing STR: Occupancy declines at U.S. hotels in February
Hilton is trawling for millennials on Snapchat With a typical customer aged over 35 and traveling on business, Hilton knows it has to connect with a younger demographic more likely to crash at an Airbnb when hitting the music festival circuit. Enter Snapchat, naturally. Source: Hotel Marketing Hilton is trawling for millennials on Snapchat
Hotels are using guest perks to battle OTAs Hotels are giving out extra perks to guests who book directly from their websites as part of an increasingly heated war with online travel agents, and enticing travelers in new ways. Source: Hotel Marketing Hotels are using guest perks to battle OTAs
Starwood accepts “superior” Chinese takeover bid Starwood Hotels & Resorts said Friday that a group led by China-based Anbang Insurance Group raised its buyout bid for the hotel company to $13.2 billion, and that it will accept the offer and terminate Marriott International’s buyout agreement. Source: Hotel Marketing Starwood accepts “superior” Chinese takeover bid