Book direct: The numbers tell the story Based on Kalibiri Labs analysis, the data shows that direct brand.com hotel bookings are significant more profitable than OTA bookings, to the tune of a roughly 9 percent before factoring in ancillary spend which can take this to almost 18 percent. Source: Hotel Marketing Book direct: The numbers tell the story
More airline outages predicted as carriers grapple with 1960s technology Airlines will likely suffer more disruptions like the one that grounded about 2,000 Delta flights this week because major carriers have not invested enough to overhaul reservations systems based on technology dating to the 1960s. Source: Hotel Marketing More airline outages predicted as carriers grapple with 1960s technology
Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications, use real-time chat to communicate with front desk personnel and share digital room keys with more family members. Source: Hotel Marketing Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion
Improving the guest experience through apps Moving beyond online bookings, hoteliers are exploring another area of the online hotel landscape: The burgeoning app market. Source: Hotel Marketing Improving the guest experience through apps