How to build the value of booking direct versus OTAs

How to build the value of booking direct versus OTAs The key to successfully deploying a direct booking strategy is increasing website personalization to ensure visitors are gaining access to direct booking rewards when it means the most. When a website visitor comes directly from an OTA, hotels have the opportunity to give them a unique and targeted experience that encourages them to book direct. Source: Hotel Marketing How to build the value of booking direct versus OTAs