Marriott strikes back at OTAs with another direct booking push Beginning April 11, Marriott is introducing new lower hotel booking rates that are exclusive to Marriott Rewards loyalty program members who book directly on Marriott.com, the Marriott mobile app, its call centers, and select corporate travel professionals and travel agents. Source: Hotel Marketing Marriott strikes back at OTAs with another direct booking push
Hotelbeds recorded 18% growth across its European markets in 2015 The bedbank aims to further grow its leading position in the region with a focus on driving the development of its differentiated product offer as well as continuing to invest in technology and innovation. Source: Hotel Marketing Hotelbeds recorded 18% growth across its European markets in 2015
Priceline continues to be bullish on alternative lodging Priceline Group CFO Daniel Finnegan said Tuesday that alternative accommodations have been a big part of Priceline’s success over the past few years, and that the company will continue to look to grow that area of business. Source: Hotel Marketing Priceline continues to be bullish on alternative lodging
Google tips for better user experience on travel sites Google has a simple framework to address what it says are two of the main mistakes with user experience on travel websites. The first is a fixation on conversion, and the second is a focus on existing digital assets. Source: Hotel Marketing Google tips for better user experience on travel sites