Euro hotel sector reports positive results in May Compared with May 2015, Europe reported nearly flat occupancy (-0.3 to 73.4%). However, a 2.1% rise in average daily rate to EUR114.28 drove a 1.7% increase in revenue per available room to EUR83.89, according to STR data. Source: Hotel Marketing Euro hotel sector reports positive results in May
How to use Google Hotel Ads to strengthen your direct sales Google Hotel Ads – the new name of what was previously known as Hotel Price Ads – can give your hotels direct booking strategy a major boost – it aint cheap, but cheaper than OTAs. Source: Hotel Marketing How to use Google Hotel Ads to strengthen your direct sales
Expedia launches Hotels.com for Partners The new site will allow travel trade companies to white label or co-brand with Hotels.com and access its hotel inventory. Swiss International Air Lines (SWISS) is already trialling the new platform. Source: Hotel Marketing Expedia launches Hotels.com for Partners
Boutique hotels to appeal to Airbnb travelers Boutique labels are an effective way to acquire Airbnb users, but consumers often choose based on what they want from the trip. Source: Hotel Marketing Boutique hotels to appeal to Airbnb travelers