European hotel sector tops US for RevPAR growth Last year marked the first since 2010 in which the European hotel industry passed hotels in the U.S. in year-over-year RevPAR growth, according to data from STR Global. Source: Hotel Marketing European hotel sector tops US for RevPAR growth
The growth of hotel group meetings The meetings segment of the hotel industry has rebounded so strongly since the 2009 recession that not only are meetings increasing in frequency but also in size. Hoteliers and their markets now have the enviable chore of keeping up. Source: Hotel Marketing The growth of hotel group meetings
Getting out from under Expedia Google’s and Bing’s search algorithms are built to serve the most useful and relevant content and ads to consumers. This means that no matter how large OTA budgets are, hotels have a leg up on relevance. Source: Hotel Marketing Getting out from under Expedia
OTAs beating hotels badly in mobile technology OTAs are accounting for a progressively larger share of online travel bookings in the U.S. because of their superior smartphone apps and hotel price shopping capability. Source: Hotel Marketing OTAs beating hotels badly in mobile technology