Top 2016 hotel digital marketing trends Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the trends already making an impact on hotel marketing: Source: Hotel Marketing Top 2016 hotel digital marketing trends
Expedia expects Facebook to follow Google into online travel Facebook is already working on e-commerce, letting users save their payment information and purchase products they see advertised on Facebook directly through “buy” buttons. It’s just a matter of time before that turns into booking vacations too, according to Expedia. Source: Hotel Marketing Expedia expects Facebook to follow Google into online travel
Expedia users can now pay for hotels via monthly installments Shoppers can now pay for hotel bookings and concert tickets via monthly installments, after online lender Affirm announced it would offer its services on booking sites Expedia and Eventbrite. Source: Hotel Marketing Expedia users can now pay for hotels via monthly installments
Where U.S. travelers plan to visit this year According to a new survey from Travel Leaders Group, France remains the number-one European destination vacation travelers want to visit, followed by Italy, the United Kingdom, Germany, and Spain. Source: Hotel Marketing Where U.S. travelers plan to visit this year