Tug-of-war between hotel brands and OTAs likely to continue

Tug-of-war between hotel brands and OTAs likely to continue But according to this analyst, in the end it looks like that online travel channels, direct booking and other channels will coexist, albeit with lower commissions for third-parties, which should negatively impact OTAs but help hotel brands. Source: Hotel Marketing Tug-of-war between hotel brands and OTAs likely to continue

How Marriott delivers seamless, consumer-first experiences

How Marriott delivers seamless, consumer-first experiences A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers. Source: Hotel Marketing How Marriott delivers seamless, consumer-first experiences

The British traveler’s path to purchase

The British traveler’s path to purchase A new study commissioned by Expedia Media Solutions explores the online and offline touch points that can influence the purchase journey for British travelers. More users now engage with travel content on mobile than desktop devices, nearly 28 million versus 25 million, respectively. Source: Hotel Marketing The British traveler’s path to purchase