Expedia launches direct communication tool for hoteliers Expedia has begun its rollout of Expedia Partner Central Conversations, which encourages direct dialogue and engagement between hoteliers and booked guests, providing a more personalized experience for guests and enabling them to reach out directly to hotels to inquire about additional amenities and services. Source: Hotel Marketing Expedia launches direct communication tool for hoteliers
Five big forces that are reshaping travel marketing in 2016 Digitally-driven self-serve experiences have done wonders to increase transparency and reduce operating costs for travel companies. But the flip side of “no human interactions” is that a key way of differentiating a travel brand – great people – has been eliminated from millions of guest trips and stays. Source: Hotel Marketing Five big forces that are reshaping travel marketing in 2016
Hotels have to be as annoying as airlines, says Hilton CEO After it’s US$ 50 cancellation fee experiment, Hilton is in the process of doing further tests to move its customers down that journey of recognizing, “if you want total flexibility, there’s a price for that”. Source: Hotel Marketing Hotels have to be as annoying as airlines, says Hilton CEO
HotelTonight’s ‘magic’ words make it easier to search for the right hotel Last-minute accommodation booking service HotelTonight has a set of 13 “magic” words that you can use to help you find the right hotel. Source: Hotel Marketing HotelTonight’s ‘magic’ words make it easier to search for the right hotel