Hotel call centers can do more to combat OTA bookings There are a number of tactics that a reservations sales agent can be trained to use when callers mention they see the same rate online. Source: Hotel Marketing Hotel call centers can do more to combat OTA bookings
Expedia launches direct communication tool for hoteliers Expedia has begun its rollout of Expedia Partner Central Conversations, which encourages direct dialogue and engagement between hoteliers and booked guests, providing a more personalized experience for guests and enabling them to reach out directly to hotels to inquire about additional amenities and services. Source: Hotel Marketing Expedia launches direct communication tool for hoteliers
Five big forces that are reshaping travel marketing in 2016 Digitally-driven self-serve experiences have done wonders to increase transparency and reduce operating costs for travel companies. But the flip side of “no human interactions” is that a key way of differentiating a travel brand – great people – has been eliminated from millions of guest trips and stays. Source: Hotel Marketing Five big forces that are reshaping travel marketing in 2016
Hotels have to be as annoying as airlines, says Hilton CEO After it’s US$ 50 cancellation fee experiment, Hilton is in the process of doing further tests to move its customers down that journey of recognizing, “if you want total flexibility, there’s a price for that”. Source: Hotel Marketing Hotels have to be as annoying as airlines, says Hilton CEO