Google’s SERP changes: A watershed moment for hotel brands What can be done to avoid having to jack up your PPC budget? In truth, very little. Unless consumers suddenly change their behaviour from depending on Google for search, hotels are going to have to buckle up for the ride. Source: Hotel Marketing Google’s SERP changes: A watershed moment for hotel brands
Distribution vs profitability – the future of hotel revenue management With technology and data beginning to play a bigger role in global hospitality, properties may need to rethink their revenue management strategies and take a closer look at the relationship between optimal distribution and higher profits. Source: Hotel Marketing Distribution vs profitability – the future of hotel revenue management
When hotels become hotel hell As Americans round out their summer vacation plans this month and prepare for a sobering fall season to come, an etiquette study recently released by Expedia sought to find out just what makes a vacation a vacation or turns it into a vacation to regret. Source: Hotel Marketing When hotels become hotel hell
Dispelling the travel booking myths Travel brands have historically focused marketing efforts in the UK from December through to February. In fact, a third of foreign travel advertising spend is committed to this period, peaking in January, but this is no longer the key booking time for the majority of consumers. Source: Hotel Marketing Dispelling the travel booking myths