Google's playbook to become a super app in travel The giant’s slow but unstoppable rise to travel industry domination can not be explained without the more than one billion daily users of Google Maps. Source: Hotel Marketing Google's playbook to become a super app in travel
Hotel guests want cybersecurity For hotels, the issue of cybersecurity is – or should be – among the most critical factors in partnering with any third-party. Source: Hotel Marketing Hotel guests want cybersecurity
How Hilton's growth strategy is delivering strong results The focus has been to persuade younger travelers to stay at a traditional hotel instead of competing lodging options like Airbnb and to to book directly with Hilton instead of an OTA such as Expedia. Source: Hotel Marketing How Hilton's growth strategy is delivering strong results
Why are TripAdvisor’s hotel revenues declining? The primary reason for this decline was lower click-based advertising revenues on TripAdvisor-branded websites. Source: Hotel Marketing Why are TripAdvisor’s hotel revenues declining?
