4 lessons Airbnb’s marketing strategy can teach hoteliers While most hotel brands aren’t about to remodel their prized properties to enter the sharing economy, they can learn from Airbnb’s marketing prowess. Source: Hotel Marketing 4 lessons Airbnb’s marketing strategy can teach hoteliers
Big brands continue to dominate travel industry’s search traffic In online travel, search generates 42% of all traffic to the industry, making it the most important source of traffic. “Restaurants near me” becomes most expensive keyword in industry at $3.78 followed by “cheap hotels” at $3.35 per click. Source: Hotel Marketing Big brands continue to dominate travel industry’s search traffic
Study finds Marriott to be consumers’ favorite brand The study also found that, while many are using mobile apps to find and book hotels, newer technologies such as check-in kiosks aren’t yet enjoying the same level of success. Source: Hotel Marketing Study finds Marriott to be consumers’ favorite brand
Ritz-Carlton blurs lines between business and pleasure for corporate events The Ritz-Carlton Hotel Company is innovating in the meetings and events space by encouraging organizers to book with its new sensory-stimulating conference program. Source: Hotel Marketing Ritz-Carlton blurs lines between business and pleasure for corporate events