Expedia setting sail to monopolize U.S travel industry As online bookings are less of a niche and the travel industry transitions to digital, Expedia will ride on the tailwinds of the growing trend as it will soon corner more than 75% of the domestic market for online travel. Source: Hotel Marketing Expedia setting sail to monopolize U.S travel industry
European travel market set for record highs as online channels flourish Travel markets in Europe continue to surge as economies across the region exhibit slow but sustained growth. Across markets, consumers are moving to digital channels for booking their travel and mobile is leading the charge. Source: Hotel Marketing European travel market set for record highs as online channels flourish
Survey: Top Germans tour operators in online marketing during January 2016 Digitaeffects presented the German tour operators that led in online marketing during January, according to its monthly survey. The top-10 list included major brands such as Ltur, Thomas Cook, Dertour, Tuicruises, FTI, Berge- Meer and Clubmed. Source: Hotel Marketing Survey: Top Germans tour operators in online marketing during January 2016
Google on what makes Google’s travel ambitions different Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products and becoming the booking power some feared. Source: Hotel Marketing Google on what makes Google’s travel ambitions different