Ctrip makes an odd diversion Ctrip is buying a $463 million stake in China Eastern Airlines. The company’s investors probably did not expect to own a minority stake in a state carrier. But this may be the only way it can avoid a damaging boycott by big airlines. Source: Hotel Marketing Ctrip makes an odd diversion
How the travel industry in India is poised to grow by leaps and bounds Research shows that the Indian consumer’s path-to-purchase of anything travel-related online is driven by the best deals. 95 percent of consumers search online before making a purchase. Source: Hotel Marketing How the travel industry in India is poised to grow by leaps and bounds
For Expedia, hotels are the losers in direct-booking push In a chart provided to Skift, Expedia lays out what it calls a conservative estimate on how hotel owners would be taking a revenue hit of around 8% because of chains’ decisions to publicly offer hotel loyalty program members lower rates on hotel websites than they give to Expedia. Source: Hotel Marketing For Expedia, hotels are the losers in direct-booking push
Airbnb vies for more of users’ time through content-driven features à la TripAdvisor Airbnb wants to become a comprehensive travel content destination by adding city guidebooks to the application while also unveiling a new matching system and an international campaign as it looks to lengthen users’ time on the platform. Source: Hotel Marketing Airbnb vies for more of users’ time through content-driven features à la TripAdvisor