How OTAs reorder hotel searches They are labeled “Preferred” on Booking.com or “Recommended” on Expedia, and they are the ones that influence which hotels pop up first on consumers search screens, and ultimately get booked the most. Source: Hotel Marketing How OTAs reorder hotel searches
Hotel SEO and Google’s new Trip Planning search results In the past, users searching for relatively vague keyword terms such as “where to go in California” would be funneled into large travel guide-style sites such as TripAdvisor or Fodor’s. With the advent of Google Trip Planner result sets, those users will now be exposed to hotel-specific search results. Source: Hotel Marketing Hotel SEO and Google’s new Trip Planning search results
In 2016, ADR reluctantly takes the driver’s seat, says PwC US An updated lodging forecast released this week by PwC US expects revenue per available room (“RevPAR”) growth in 2016 to continue, increasing by 5.5 percent, despite signs of potential economic concerns. Source: Hotel Marketing In 2016, ADR reluctantly takes the driver’s seat, says PwC US
Expedia, the advertising agency While Expedia Media Solutions is small, it represents a broader shift in the parent company’s overall strategy – namely, a move from being a pure e-commerce company, with an emphasis on transactions, to adopting a broader media mindset around marketing. Source: Hotel Marketing Expedia, the advertising agency