Hilton announces new affordable hotel brand, Tru Hilton Worldwide today announced a new affordable brand targeting younger travelers. Tru by Hilton will debut at the end of this year, and will the company’s re-entry into the midscale hotel segment. Source: Hotel Marketing Hilton announces new affordable hotel brand, Tru
Marriott shifts gears for owners of branded properties Marriott International announced “Managed by Marriott” (MxM), the new name and branded approach for Marriott’s premier hotel management organization, which provides a complete hotel operating solution for owners of Marriott’s 19 lodging brands. Source: Hotel Marketing Marriott shifts gears for owners of branded properties
Disruptive technologies pose no threat to Thai hotels While disruptive technologies from the likes of Agoda and Airbnb have created headwinds for the US and western European hotels in recent years, Thailand’s hospitality industry will likely remain resilient against such threats, according to experts at the Thailand Tourism Forum 2016. Source: Hotel Marketing Disruptive technologies pose no threat to Thai hotels
France’s consumers warm to the sharing economy According to Airbnb, private hosts in France welcomed 3.9 million inbound guests between September 2014 and August 2015. In addition, booked listings for Airbnb accommodation in France have more than doubled each year since 2010, the company reported. Source: Hotel Marketing France’s consumers warm to the sharing economy