Booking.com launches chatbot to connect hotels and travelers Booking.com will today announce a chat communication service that allows its millions of users to interact more easily with the hotels before and after their stays. Expedia launched a similar tool – Expedia Partner Central Conversations – in March this year. Source: Hotel Marketing Booking.com launches chatbot to connect hotels and travelers
IHG follows suit with direct-booking incentive InterContinental Hotels Group has become the latest hotel company to offer discounted room rates for loyalty members who book direct. The rates will also be available for travel agents booking direct on behalf of loyalty members. Source: Hotel Marketing IHG follows suit with direct-booking incentive
TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm In the past, hotels were able to sky skyrocket to the top of TripAdvisor rankings on relatively few 5-bubble reviews. The new algorithm enhancements will results in a more accurate representation of a hotel’s performance over time, the company says. Source: Hotel Marketing TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm
Hilton checks in virtual reality push via 360-degree video experience Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a virtual visit to the chain’s Barbados resort. Source: Hotel Marketing Hilton checks in virtual reality push via 360-degree video experience