Skyscanner eyes U.S. market after Miami office opens As Skyscanner enters the North American arena, its strategy will focus on what it does well: international travel and a wide range of partnerships. The company’s localized products in 45 markets let it customize the user experience to cater to the needs of a country or culture’s travel habits. Source: Hotel Marketing Skyscanner eyes U.S. market after Miami office opens
Hilton cans cancellation fee after pilot Hilton Worldwide has decided against enacting a $50 cancellation fee at its hotels, for now. Hilton launched a pilot in November at a handful of its hotels, charging guests a $50 penalty if a reservation was canceled anytime after booking. Source: Hotel Marketing Hilton cans cancellation fee after pilot
Booking.com rejected as trademark The U.S. Trademark Trial and Appeal Board refused Thursday to register “Booking.com” as a trademark, ruling that the site’s name was generic for the travel agency services it would be used for. Source: Hotel Marketing Booking.com rejected as trademark
ASTA applauds Hilton for including agents in direct-booking campaign The American Society of Travel Agents said today it commends Hilton Worldwide for recognizing travel agents in its new ad campaign. Both ASTA and Hilton sat down for several “productive” discussions on several industry issues affecting both parties. Source: Hotel Marketing ASTA applauds Hilton for including agents in direct-booking campaign