Google updates study on mobile travel search and booking behaviour A new study by Google takes an updated look at the role of mobile in travel search and shopping with a focus on flights. Among the findings: 80% book online, but still only 9% do so on smartphones. Source: Hotel Marketing Google updates study on mobile travel search and booking behaviour
Marriott and Starwood merger set to change travel buying Marriott’s acquisition of Starwood will change the hotel industry significantly, says Carlson Wagonlit Travel and urges travel buyers to think about the implications and plan how it will change their travel programmes. Source: Hotel Marketing Marriott and Starwood merger set to change travel buying
US inbound travel slumping due to strong dollar International inbound travel has been on the decline for the past three months, according to the U.S. Travel Association’s Travel Trends Index, and the trend is likely to continue this year. Source: Hotel Marketing US inbound travel slumping due to strong dollar
Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile Starwoodis expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers. Source: Hotel Marketing Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile