HOTREC and TripAdvisor join forces to call for faithful behaviour on online review platforms HOTREC Hospitality Europe and TripAdvisor shine a spotlight on a challenge facing the travel industry – attempts at fraudulent activity on review sites – and raise awareness of how businesses can help combat the issue. Source: Hotel Marketing HOTREC and TripAdvisor join forces to call for faithful behaviour on online review platforms
The value of a hotel brand promise Recent findings by Deloitte show that a clearly defined and credible hotel brand promise can help generate rebooking, ancillary spending, and brand advocacy. Source: Hotel Marketing The value of a hotel brand promise
Amadeus launches first online GDS booking platform in UK Amadeus has officially launched its Selling Platform Connect in the UK. The company claims it has a number of key benefits including allowing real customisation and localisation capabilities to meet each business’ specific needs, both in the front and back office. Source: Hotel Marketing Amadeus launches first online GDS booking platform in UK
Airbnb admits that it purged 1,500 unflattering New York listings right before data release In a pair of letters sent to state legislators and Airbnb users in New York, Airbnb admitted that it purged more than a thousand New York City listings from the site before publicly releasing data to regulators as part of a push to publicize corporate transparency. Source: Hotel Marketing Airbnb admits that it purged 1,500 unflattering New York listings right before data release