Travelers most receptive to ads when beginning to research It is much easier to influence the booking of a frequent traveler than coax a trip out of an infrequent one, according to a report from Expedia. Source: Hotel Marketing Travelers most receptive to ads when beginning to research
Hotels eliminate guestroom desks Changing trends in the way travelers work during a hotel stay is driving brands to rethink guestroom design. And more are eliminating the traditional guestroom desk altogether. Source: Hotel Marketing Hotels eliminate guestroom desks
Are social media buy buttons on the way out? Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail. Source: Hotel Marketing Are social media buy buttons on the way out?
Top five secrets to building a successful hotel multichannel marketing campaign How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. So what exactly does a successful multichannel campaign look like? Source: Hotel Marketing Top five secrets to building a successful hotel multichannel marketing campaign