Expedia’s top tips on using creativity and data science to boost your brand

Expedia’s top tips on using creativity and data science to boost your brand Speaking at the Programmatic Summit 2016 in Sydney, Walia revealed that in the past 18 months, Expedia has focused on understanding the potential of programmatic in order to become more creative with its branding, marketing and advertising strategy. Source: Hotel Marketing Expedia’s top tips on using creativity and data science to boost your brand

Instagram now among top five travel marketing channels

Instagram now among top five travel marketing channels More than 60 per cent of travel companies are now using Instagram as part of their marketing according to new research. Although Facebook was the clear winner, a number of newer networks have made inroads alongside Instagram, with Pinterest, Vimeo, Foursquare and Tumblr also making the top 10. Source: Hotel Marketing Instagram now among top five travel marketing channels