Why Virtual Reality is the most exciting innovation in travel marketing Virtual Reality has been coming for a while. And while we don’t want to be premature, it’s safe to say that 2016 will be the year that VR emerges from the shadows, opening itself up to mass marketing and mass uptake. Source: Hotel Marketing Why Virtual Reality is the most exciting innovation in travel marketing
Qantas tries to appeal to millennial fliers with branded-content site The brand-content site features articles like “Is this the best way to enjoy a natural hot spring?” and “How to travel with your partner and still like them afterwards.” Source: Hotel Marketing Qantas tries to appeal to millennial fliers with branded-content site
How independent hotels win over loyal guests With a new direction and promise for personalization,independent hotels and small brands must customize their rewards programs to compete with the big players. Source: Hotel Marketing How independent hotels win over loyal guests
What guests really think of your hotel Hotel guests often post a review of their stay along with a numerical rating of the hotel, but a new study from the Center for Hospitality Research finds that the comments and the ratings don’t always match up. Source: Hotel Marketing What guests really think of your hotel