Google on what makes Google’s travel ambitions different

Google on what makes Google’s travel ambitions different Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products and becoming the booking power some feared. Source: Hotel Marketing Google on what makes Google’s travel ambitions different

Expedia turns hotel search results pages into a marketplace

Expedia turns hotel search results pages into a marketplace In what may ultimately develop into a massive change in the way OTAs and hotels do business with one another, Expedia has quietly introduced its Accelerator program for hotels, which allows hotels to bid against each one another for prime placement on Expedia’s hotel search results. Source: Hotel Marketing Expedia turns hotel search results pages into a marketplace

How can hoteliers maximize revenue from Google?

How can hoteliers maximize revenue from Google? Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google at their headquarters to discuss how hoteliers can boost customer engagements and revenues from Google. Source: Hotel Marketing How can hoteliers maximize revenue from Google?