Upgrades most popular perk for business travelers More than 180 travel buyers took part in the seventh Business Travel Show annual survey in November 2015. Upgrades ranked as the most popular perk among clients, followed by ‘bleisure’ opportunities. Free Wi-Fi ranked as the most valued extras. Source: Hotel Marketing Upgrades most popular perk for business travelers
Travel agents’ share of bookings held steady in 2015 After almost 20 years of losing market share to OTAs and suppliers’ direct-booking websites, recent research by Phocuswright suggests that the traditional travel agent’s share of bookings has leveled off as the agent role has evolved into a more expert level of service. Source: Hotel Marketing Travel agents’ share of bookings held steady in 2015
Big hotels’ plan to win customers from Airbnb Airbnb’s remarkable success and a $25 billion valuation has come at a cost – to competitors. It claimed almost $1 billion in disruption revenue last year, by some estimates. But now the hotel industry, still reeling from the sudden rise of the upstart lodging company, is fighting back. Source: Hotel Marketing Big hotels’ plan to win customers from Airbnb
HotelTonight checks in new booking features alongside enhanced in-app chat HotelTonight is kicking off the year’s first quarter with a strong focus on commerce, allowing users to book accommodations on behalf of others and take advantage of augmented in-application chat support options. Source: Hotel Marketing HotelTonight checks in new booking features alongside enhanced in-app chat