Study: 10% of global travel revenue generated by TripAdvisor? A team at Oxford Economics has quantified TripAdvisor’s contribution, showing just how significant the impact has been. According to the findings, in 2014 there were 22 million extra trips and 352 million additional tourism nights directly generated by TripAdvisor. Source: Hotel Marketing Study: 10% of global travel revenue generated by TripAdvisor?
The reasons why business travel isn’t up to modern trends Many of the industry trends that business travelers view as established are seen as emerging trends on the corporate end, such as the idea of mobile payments. There are a few possible reasons for the different perspectives. Source: Hotel Marketing The reasons why business travel isn’t up to modern trends
How hotels can compete for revenue against the growing threat of Airbnb Hotels that are aware of the increased value-consciousness of travelers may better hold market share against the Airbnb threat if value added features, creative bundling and rate parity are strategically executed and marketed. Source: Hotel Marketing How hotels can compete for revenue against the growing threat of Airbnb
Hotels.com reveals top hotel spenders in the U.S. According to the latest Hotels.com Hotel Price Index, visitors from South Africa spent the most to stay in the U.S. in 2015, followed by Japan in second place with three European nations tied in third: Norway, the U.K. and Switzerland. Source: Hotel Marketing Hotels.com reveals top hotel spenders in the U.S.