Booking.com sees loyalty programs as a burden, not an opportunity

Booking.com sees loyalty programs as a burden, not an opportunity Priceline speaking at a retail tech conference in mid-March, said there is a downside to loyalty programs and its Booking.com unit would rather create a great user experience for site visitors and app users instead of paying them to be loyal. Source: Hotel Marketing Booking.com sees loyalty programs as a burden, not an opportunity

Hoteliers must think “beyond real estate” and drive direct bookings

Hoteliers must think “beyond real estate” and drive direct bookings As online travel brands such as Priceline and Expedia were making investments beyond their original areas of business, hotel companies needed to think more horizontally about where they invest and cited co-working spaces as an option. Source: Hotel Marketing Hoteliers must think “beyond real estate” and drive direct bookings