What’s driving customer loyalty for today’s hotel brands?

What’s driving customer loyalty for today’s hotel brands? What do travelers find to be the most compelling aspect of hotel loyalty programs? Are the loyalty behaviors of Millennial travelers unique to this age group? How can traditional loyalty programs compete with the increased presence of sharing economy travel options? Source: Hotel Marketing What’s driving customer loyalty for today’s hotel brands?

Marriott strikes back at OTAs with another direct booking push

Marriott strikes back at OTAs with another direct booking push Beginning April 11, Marriott is introducing new lower hotel booking rates that are exclusive to Marriott Rewards loyalty program members who book directly on Marriott.com, the Marriott mobile app, its call centers, and select corporate travel professionals and travel agents. Source: Hotel Marketing Marriott strikes back at OTAs with another direct booking push