What’s driving customer loyalty for today’s hotel brands? What do travelers find to be the most compelling aspect of hotel loyalty programs? Are the loyalty behaviors of Millennial travelers unique to this age group? How can traditional loyalty programs compete with the increased presence of sharing economy travel options? Source: Hotel Marketing What’s driving customer loyalty for today’s hotel brands?
Marriott strikes back at OTAs with another direct booking push Beginning April 11, Marriott is introducing new lower hotel booking rates that are exclusive to Marriott Rewards loyalty program members who book directly on Marriott.com, the Marriott mobile app, its call centers, and select corporate travel professionals and travel agents. Source: Hotel Marketing Marriott strikes back at OTAs with another direct booking push
Hotelbeds recorded 18% growth across its European markets in 2015 The bedbank aims to further grow its leading position in the region with a focus on driving the development of its differentiated product offer as well as continuing to invest in technology and innovation. Source: Hotel Marketing Hotelbeds recorded 18% growth across its European markets in 2015
Priceline continues to be bullish on alternative lodging Priceline Group CFO Daniel Finnegan said Tuesday that alternative accommodations have been a big part of Priceline’s success over the past few years, and that the company will continue to look to grow that area of business. Source: Hotel Marketing Priceline continues to be bullish on alternative lodging