Direct bookings: Are corporates and travel agents caught in the crossfire?

Direct bookings: Are corporates and travel agents caught in the crossfire? If the industry shift toward loyalty rates is intended to challenge the OTAs, the question is whether managed travel programs and corporates booking through global distribution systems could once more get caught in the crossfire Source: Hotel Marketing Direct bookings: Are corporates and travel agents caught in the crossfire?

Consolidation could be new norm for boutique sector

Consolidation could be new norm for boutique sector Analysts, experts and longtime boutique hoteliers said they believe the wave of consolidation is in some ways a necessity, as the larger industry grapples with the need for size, but it can be difficult for those who operate specifically in this space. Source: Hotel Marketing Consolidation could be new norm for boutique sector

Winning mobile hotel bookings in metasearch

Winning mobile hotel bookings in metasearch Not long ago, mobile made up such a small portion of metasearch volume that it would often be neglected without any significant impacts on the overall campaign. Today, it’s not uncommon for mobile eligible impressions to be equal to desktop. With the amount of volume on the line it’s important to pay attention. Source: Hotel Marketing Winning mobile hotel bookings in metasearch