Starwood’s taking hotel reservations from Instagram Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations by letting users book a stay by tapping photos on Instagram photos posted by Starwood-paid influencers. Source: Hotel Marketing Starwood’s taking hotel reservations from Instagram
Study: 10% of global travel revenue generated by TripAdvisor? A team at Oxford Economics has quantified TripAdvisor’s contribution, showing just how significant the impact has been. According to the findings, in 2014 there were 22 million extra trips and 352 million additional tourism nights directly generated by TripAdvisor. Source: Hotel Marketing Study: 10% of global travel revenue generated by TripAdvisor?
The reasons why business travel isn’t up to modern trends Many of the industry trends that business travelers view as established are seen as emerging trends on the corporate end, such as the idea of mobile payments. There are a few possible reasons for the different perspectives. Source: Hotel Marketing The reasons why business travel isn’t up to modern trends
How hotels can compete for revenue against the growing threat of Airbnb Hotels that are aware of the increased value-consciousness of travelers may better hold market share against the Airbnb threat if value added features, creative bundling and rate parity are strategically executed and marketed. Source: Hotel Marketing How hotels can compete for revenue against the growing threat of Airbnb