RevPAR is meaningless The industry still refuses to pay attention to the numbers that matter: net operating income. RevPAR is meaningless unless it flows to the bottom line, and that is not so likely now. Source: Hotel Marketing RevPAR is meaningless
Expedia’s Accelerator Program, the final nail in the coffin of hotel profitability? Expedia’s new Accelerator Program is bad news for the industry, writes Max Starkov. It will no doubt lure some weak and “asleep at the wheel” hoteliers, resulting in further over-dependence on the OTA channel and destruction of their bottom line. Source: Hotel Marketing Expedia’s Accelerator Program, the final nail in the coffin of hotel profitability?
trivago acquires Cloud-PMS Base7booking Base7booking gives hoteliers access to competitive technology, while trivago has access to over 120 million monthly travellers worldwide. An integration of both platforms will enable hoteliers to easily connect with millions of travellers and drive direct bookings through their own website. Source: Hotel Marketing trivago acquires Cloud-PMS Base7booking
Why Airbnb has a data scientist on every leadership team It will be harder and harder for companies to succeed without an understanding of how to use data. The truth is, the gap between curating the information necessary to drive decisions and actually making the decisions is very small. Source: Hotel Marketing Why Airbnb has a data scientist on every leadership team