Four PPC travel trends you need to act on

Four PPC travel trends you need to act on Google’s data shows that our travel planning behavior has shifted considerably; people now conduct lots of short research sessions, rather than a few, long research sessions. This makes travel marketers feel that they must be ever-present on the SERP, even though the likelihood of converting many of these searchers is low. Source: Hotel Marketing Four PPC travel trends you need to act on