IHG’s 2016 trends report challenges brands to create meaningful membership in the “Age of I”

IHG’s 2016 trends report challenges brands to create meaningful membership in the “Age of I” Fuelled by the growth of social media channels, there is increasing demand from consumers to belong to a like-minded community, sharing opinions and insight as they connect around their experience of a brand. Source: Hotel Marketing IHG’s 2016 trends report challenges brands to create meaningful membership in the “Age of I”

The truth behind hotel ‘best rate’ guarantees

The truth behind hotel ‘best rate’ guarantees Best-rate and best-fare guarantees are notoriously hard to invoke. It is frustrating when companies promote a seemingly consumer-friendly policy, because they know that in practice they’ll make it so difficult that nobody will actually be able to take advantage of it, say industry-watchers. Source: Hotel Marketing The truth behind hotel ‘best rate’ guarantees