Hotel guests want cybersecurity For hotels, the issue of cybersecurity is – or should be – among the most critical factors in partnering with any third-party. Source: Hotel Marketing Hotel guests want cybersecurity
How Hilton's growth strategy is delivering strong results The focus has been to persuade younger travelers to stay at a traditional hotel instead of competing lodging options like Airbnb and to to book directly with Hilton instead of an OTA such as Expedia. Source: Hotel Marketing How Hilton's growth strategy is delivering strong results
Why are TripAdvisor’s hotel revenues declining? The primary reason for this decline was lower click-based advertising revenues on TripAdvisor-branded websites. Source: Hotel Marketing Why are TripAdvisor’s hotel revenues declining?
Online travel booking abandonment rates reach 90% People generally take time to research travel purchases, which is why travel abandonment rates are higher than the retail average of 84%. Source: Hotel Marketing Online travel booking abandonment rates reach 90%