TripAdvisor takes fake reviews by the horns, urges others to do the same TripAdvisor has taken the issue of fake reviews by the horns and is urging other platforms like Google and Facebook to do the same. Source: Hotel Marketing TripAdvisor takes fake reviews by the horns, urges others to do the same
A new approach to marketing strategy The fundamental building blocks of strategy are unchanged. But how strategy delivers those fundamentals has changed dramatically. Source: Hotel Marketing A new approach to marketing strategy
Groupon partners with DerbySoft for hotel bookings The new partnership allows Groupon Getaways to work with more of the world’s leading hotel brands and access room availability, view nightly rates and directly book reservations. Source: Hotel Marketing Groupon partners with DerbySoft for hotel bookings
IATA: Flying is not the enemy The airline industry is on the defensive against climate activists as the aviation arm of the United Nation convenes for its assembly in Montreal. Source: Hotel Marketing IATA: Flying is not the enemy
