Roundtable: Driving the future of hospitality Participants agreed that finding the right balance between technology, labor, and guest experience is key to hotels’ ongoing success through the end of the cycle and into the next. Source: Hotel Marketing Roundtable: Driving the future of hospitality
Hotel marketers on targeting guests, growing reach Life as a hotel marketer in the digital age involves a lot of cutting through the clutter in managing advertising campaigns and gaining exposure with guests over social channels. Source: Hotel Marketing Hotel marketers on targeting guests, growing reach
Loyalty contribution continues to rise across U.S. hotel bookings The percentage of total room nights booked by members of brand loyalty programs increased 4.4 percent year-over-year to 53.9 percent of all room nights booked at hotel brands with existing loyalty programs. Source: Hotel Marketing Loyalty contribution continues to rise across U.S. hotel bookings
Hoteliers confident distribution pendulum swinging back Hoteliers are increasingly confident that the battle to bring more bookings revenue into direct channels is beginning to pay dividends. Source: Hotel Marketing Hoteliers confident distribution pendulum swinging back
