Best Western is using AI to personalize ads While the online travel market is cut-throat, and brands struggle to keep people's attention, Best Western thinks it has found a way to beat the odds with the help of AI. Source: Hotel Marketing Best Western is using AI to personalize ads
The top 5 things you need to know now in hotel digital marketing: July edition This month, the latest digital innovations include a new “Swipe to Visit” feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram’s “Explore” tab. Source: Hotel Marketing The top 5 things you need to know now in hotel digital marketing: July edition
Travel surpasses consumer packaged goods in digital ad spending CPGs will rank fifth this year in US digital ad spending at $11.12 billion. But the travel industry will overtake CPG by 2020. Source: Hotel Marketing Travel surpasses consumer packaged goods in digital ad spending
Hilton sees loyalty surge from higher traveler engagement New tools geared for driving engagement at Hilton have created strong growth in its loyalty program. But does Marriott also get part of the credit? Source: Hotel Marketing Hilton sees loyalty surge from higher traveler engagement
