Hotel digital marketing strategies and trends that work Digital ads, blogs and long-form videos show the enormous range of what’s possible in hotel digital marketing today. Source: Hotel Marketing Hotel digital marketing strategies and trends that work
TripAdvisor looks to counter Google by considering loyalty initiatives for first time TripAdvisor is contemplating the introduction of a loyalty program and is taking steps to increase engagement from its members as part of a plan to counter the reduced free traffic the company gets from Google. Source: Hotel Marketing TripAdvisor looks to counter Google by considering loyalty initiatives for first time
Why Choice Hotels is giving its technology team a seat at the table Robert McDowell, chief commercial officer of Choice Hotels, explains why he’s making sure the company’s technology team has a seat at the table – and not just to fulfill business requests or resolve tickets. Source: Hotel Marketing Why Choice Hotels is giving its technology team a seat at the table
Is your hotel prepared for the California Consumer Privacy Act? A raft of new data privacy laws have come into force over the past few years, and many have had a major impact on the hospitality industry. Source: Hotel Marketing Is your hotel prepared for the California Consumer Privacy Act?
