Hotel chains demonstrate common B2B eCommerce website blunders Hotels can earn customers’ loyalty by providing better personalized recommendations that understand their individual price/value tradeoff. Source: Hotel Marketing Hotel chains demonstrate common B2B eCommerce website blunders
How the sharing economy is taking over corporate travel As traditional hotel chains continue to reap the profits of unwieldy business travel expenses, a new trend is emerging among many business travelers: participation in the sharing economy. Source: Hotel Marketing How the sharing economy is taking over corporate travel
What you need to know about Google Ads’ “Store / Hotel Visits” Google came out with another way marketers and hoteliers can measure the performance of campaigns through Store Visits or for hotels, Hotel Visits. Source: Hotel Marketing What you need to know about Google Ads’ “Store / Hotel Visits”
TripAdvisor introduces new sponsored content experience for destinations TripAdvisor announced a new sponsorship opportunity exclusively for tourism organizations intent on driving increased engagement of their content within the newly revamped destination search pages on TripAdvisor. Source: Hotel Marketing TripAdvisor introduces new sponsored content experience for destinations
